Why you should look at your projects at a wider perspective?

projects wider perspective

The world’s now full of tools to that are supposed to help you get things done, quicker, easier, more consciously


You the User are the same and most of the tools require you to bend to the system that’s been invented for an average project manager or everyday home affairs manager.

It’s not what tools you use to get things done, it’s more what you do, which advances you in life. Better be something meaningful than just entertaining.

So, what’s the best tool to help you get meaningful (to you) stuff done in life?

Could even be a blank sheet of paper and a pen.

Allright, so what’s really helpful in life is to have a long-term vision and long-term goals, to prioritize them and understand how they are interdependent.

What’s helpful after that is to divide these long-term (many years) projects is to set up exact completion dates and divide them into milestones - smaller phases, which are like cornerstones to achieving the BIG meaningful life goal.

And once you have that - focus only on the first milestone - divide it into smaller, more manageable parts and act on them on a day-to-day basis. Move forward to get to this first milestone.

Remember this is a journey and while on this journey you’ll learn a lot, evaluate your progress many times and probably even re-define your main goals.

It’s perfectly ok to redefine the goals as life is not carved in stone.

Don’t focus exclusively on the final achievement, make use of what you learn while “on the road”.

So… getting back to the GTD software.

What it lacks is the possibility to deduce from your To-Do lists what’s the BIG perspective and how all these small tasks are intertwined and interconnected - what are the relations between them.

It’s just as if you started from the end and you have to store all this meaningful structure somewhere else, unfortunately very often in your own mind.

Hence you miss the point of the GTD of getting it all out of your head into the app to break the unconscious thinking and worrying cycles which go on until you get this out.

Something broken and we should fix it to really get things done!

Post's photo by STIL on Unsplash

How to Leverage Website Authority & Improve Ranking in Google? – SEO Basics

Leverage website authority with organic seo

To leverage a website's authority means to improve one of the most important factors which enables your website to rank on higher positions in Search Engine Result Pages (SERPs).

Why should you care about Website Authority?

Having a nicely designed website is one thing, but putting it in front of as many "eye-balls" as possible is a completely separate job. You'll gain nothing from working on your content unless you know how to "advertise it" make it searchable and indexable for the most common search engines like Google, Bing, Baidoo or Yahoo (in most cases you should be comfortable focusing on Google - here's why).

What is SEO in general?

Aiming to improve the ranking in SERPs is the job of SEO (Search Engine Optimization) actions.

Paid vs. unpaid SEO

ways of generating website traffic

4 Ways of generating traffic to your website

Now... there are many techniques which can help you rank higher in search engines - basically there are two main groups: 
- paid SEO techniques,
- unpaid SEO techniques among these, there are techniques which focus on making a content more attractive to the potential visitors of your website by gaining a high authority - both in technical (high authority for web crawlers, which translates into priority in the search positions) and non-technical sense (high perceived value for visitors).

The Organic SEO

When you work on the elements which leverage the authority of your website without using paid techniques, we are speaking of Organic Search Engine Optimization (I am explaining this term more in details in the video below).

Video: How to Leverage a Website's Authority using Organic SEO?

This video explains the basic concepts of how search engines work and how to leverage website authority by only using organic SEO techniques.

Let's connect!

If you feel like asking me a question concerning the organic SEO and building website authority or you just want to share your thoughts on this topis, please leave a comment below.

I'd be happy to connect with you! 🙂

7 Best Time Management Tips for PMs

There are a lot of good personal and time management systems out there, like for example Steven Covey’s Getting Things Done (GTD) and Kerry Gleeson’s Personal Efficiency Program (PEP) - my personal favourite. There is also a modification of the GTD method called Zen To Done (ZTD) by Leo Babauta.

All these systems are worth considering as an indispensable part of every manager’s skill-set.

BUT when you’re short on time and need to deliver, all comes down to very tiny, simple, little steps or rules and habits, which I tried to state below.

These tips are universal, so even if you’re not a project manager (yet), consider implementing them into your daily work and life routines.

So here are the 7 Best Time Management Tips for Project Managers:​

1. Long-term vision

Let’s start however by something which is not a simple daily routine.

Every endeavour, even the biggest one starts with a tiny little step. The thing is that you need to know where are you heading first, otherwise there won’t be any sense in moving forward, as Lewis Carroll once wrote in Alice in Wonderland:

“If you don't know where you are going, any road will get you there.” - Lewis Carroll

Therefore you need to have a vision. Why start with this? We are visual beings, we need to see, we need something which is tangible, hence we have to have a vision to be able to ACT with Purpose.

Now… I don’t want to explain here how you should do this part, as it is a BIG project itself, but just remember that you shall know where you’re heading to get there.

Just remember this: You act with energy and devotion not until you have a clear picture of what to do and what you really value deeply.

2. Note things down, create TO-DO Lists

Now the part about goals - daily goals, life goals and so on…

According to Steven Covey unmanaged tasks and thoughts create open loops in our subconscious minds and they tend to suck us out of mental energy. The energy needed to make decisions.

Writing things down helps us to see, to gain a vision, to make things tangible and save us mental time for making decisions and planning. Hence you need to get all the things out of your head and collect them in one place (ideally).

You may capture all the actionable things into a paper To-Do list or into a task manager.
My favourite app is Remember The Milk (RTM), but there are many other great apps out there, which can serve you well.

3. Set deadlines

Work in 30 minute chunks. Leave no place blank in your calendar, journal or agenda as work tends to fill up the time.

This derives from the Parkinson’s Law

“Work expands so as to fill the time available for its completion.” - Cyril Northcote Parkinson

You can read more about it here.

If you have a computer, tablet, smartphone or any other electronic device with storage memory on it, you have probably noticed that the data (in form of photos, videos, various files, applications etc.) expands quickly so as to fill the whole available space and very soon you start getting alerts about the low memory or disk space.

Same goes with our tasks, with our work and that is why you should completely fill up your day with tasks and to-do’s.

Of course as a project manager you should always remember to live some place for the unknown, the risks.

There’s another good advice I can give to project managers, which somehow derives from the awareness of the Parkinson’s Law and it concerns delegating - If you want to somethings done, give it to the busy person in the organization, not the ones who seem to have too much free time (normally it would be obvious to give it to them, since we want to fill up the gaps).

If someone is busy and doesn’t complain about it, he or she delivers her work, there’s higher chance this individual is more effective in managing time then his/her colleagues.

Of course this is not a rule of thumb, but you may consider it as a tip.

4. Do It Now!

As it comes to daily tasks management, the book about personal efficiency that I value the most is:

Kerry Gleeson personal efficiency program

Kerry Gleeson Bestseller

Kerry Gleeson’s “Personal Efficiency Program. How to Stop Feeling Overwhelmed and Win Back Control of Your Work!” (4th Edition sub-title)

Check this PDF: Eight ways to manage yourself by Kerry Gleeson.

Kerry Gleeson repeats in the books the expression “Do It Now!” like a mantra. In fact one of the differences between David Allen and his GTD and Kerry Gleeson’s PEP is the strong emphasis on getting things done right now and stop procrastinating.

“The greatest amount of wasted time is the time not getting started.” - Dawson Trotman

Although David Allen describes a two-minute quota for tasks to be done immediately (if a tasks is supposed to take no more than 2 minutes of your time, you should do it straight away, without even further pushing it through the GTD process), Kerry Gleeson's thought are centered on this concept of clearing your list and not leaving anything in the past (well... there are some exceptions to this rule, but in general you should deliver).

Emmett's Law: “The dread of doing a task uses up more time and energy than doing the task itself.” - Rita Emmett

5. Stop multi-tasking

Now, if you think multi-tasking makes you more productive, be informed that in fact it makes you more distractive. Here you can find more about the perils of multitasking.

“Multi-tasking doesn't exist. I can give 100% focus to 1 thing, some simultaneous focus on 2 things. 3 or more & they all suffer.” - Simon Sinek

There is a great Simon Sinek’s speech available in the internet, which put you in a explains some of the foundations and concepts behind our most primal behaviours.
Although Simon speaks more of our biological drivers (hormones), he explains out a lot of facts behind our thinking and acting, which is good to know if you want to be effective and socially responsible.

Why Leaders Eat Last - Simon Sinek’s speech at 99U

Simon Sinek's remark on focus:

“Goals must be tangible - we have to see the goal to stay focused.” - Simon Sinek
David Allen note

A Steven Covey note on tangible goals

6. Delegate

One of the crucial and indispensable steps in project management (well… unless you are in a position of a manager) is delegating the work to be done.

Before giving you my short list, there's a nice and very comprehensive article about delegating on the Project Smart website.

  • Purpose and Clarity. Understand the nature of tasks to be delegated yourself, don’t rush over it, take time to reflect and then think about the...
  • Assignment and good Alignment.
    Specify the tasks and competences needed. Align the type of task with the right individual and remember that they have the right to refuse to take the task.
  • Resources. Assigning the right people is one thing, but you have to think about the resources needed as well (support, money, time, tools, etc.).
  • Monitor the work to be delivered, sustain continuous communication.
  • Control. Organize reviews and discuss the deliverables, check their quality.
  • Support. The project manager should support his team members by applying the appropriate attitudes, measures and decisions
  • Motivate during the execution and after completion of the tasks.  Give credit at the end. Don't steal someone else's merits.
  • Make your people grow and let grow your skills with them.

7. Reward yourself and practice gratitude

Doing a lot comes down to nothing if you don’t know how to celebrate or to refill before new challenges.

It’s good to get things done, but it’s better to not stop there. Every day brings a new challenge, a new set of tasks. A we need to stay  in shape  and ready to get other jobs done effectively.

If you don’t want to burn out quickly practice giving yourself rewards for you have achieved - every single day.

What kind of rewards? Small rewards, nothing big, nothing fancy. Practice here a kaizen approach (read more here). You just want to grow your self confidence and not spoil yourself.
Remember - giving this kind of rewards is more about the recognition than it is about the reward side.

What you want to achieve here is gain the feeling of fulfillment and refill your inner energy. Hence, there needs to be time for celebration and gratitude.

That's It! Let's discuss...

So that's about it.
I hope you found it helpful and learned a few new things.

If you liked this post, please consider sharing it in Social Media using one of the buttons:

And... if you have any remarks, your own valuable tips, please feel free to write about it below the post in the comments section.


13 Essential Skills for Digital Project Managers

digital project manager skills

Character traits of a succesful DPM

What are the crucial character traits for a Digital Project Manager?
A DPM is a digital solution architect and as such...

Great Digital Project Managers are:

1. Flexible communicators

Able to translate the technical jargon into benefits for the client and vice-versa. Check-in frequently with the tasks in progress and able to supervise teams online.
You should know and understand every aspect of the project, and potentially be able to anticipate questions or concerns the client might have.

One of the most important rules in #DPM is ABC - Always Be Communicating! #projectmanagement

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As a project manager it's good to have the ability to "put on different thinking hats" which means be able to see things from different perspective and get more clear about what's the real issue.

six thinking hats discussion approach

Six thinking hats approach to group discussions.

2. Natural leaders

A project manager has to know and feel how to build an informal authority and exercise power to be able to enforce the team’s processes and keep their work in-sync, even if the different team members are not in premises and you work on-line most of the time.​

skills thinking leader

3. Negotiators

Being good at using persuasion and their influence to motivate people on the team and negotiate with suppliers and stakeholders on the scope, time and money to be spent.​

4. Synthetic thinkers

A good project manager is able to synthesize informations, combine them into a complex system and be able to see the whole picture.

skills strategy thinking

5. Knowledgeable

Always staying on top of trends, changes, knowing the deliverables in your industry. Holding some expertise in the domain he/she is working in.
You don't have to be a programmer to work with professional programmers, but understanding the main concepts behing programming is very helpful for bringing up the communications from the specialized teams' level to the client, user or business sponsor.
You should never answer to project issues completely alone but to check them with the source, with the technical people. Again - don't make assumptions, check the facts.

skills wealth of information

6. Consistent

As a project manager you should feel and be strong on your position. As such you have to agree with your role's responsibilities and never delegate your core competencies
Consistency is the King!

skills patience

7. Organized and constantly organizing

Digital Project Managers have to be extremely well organized as they are as the steering wheel on the ship, constantly organizing, understanding the roles in their team. As a DPM you should know what each of your team members does on a daily basis.

8. Having strong sense of reality + crytical thinking skills

As a DPM you need to be setting and managing expectations, defining scope - for this to be relevant a DPM should never assume too much and check the assumptions with those who are experts in their field, avoiding bias thinking, taking sides, always keeping track of what is a fact, and what’s merely someone’s opinion.

9. Understanding the economic realities

Having fiscal responsibility for the various project phases and being one of the main actors during milestone reviews and status meetings with the project sponsors and business representatives, demands of the digital project manager the understanding of the budget, cash-flows and return on investment concepts, ability to crack down financial statements.

skills thinking businessman

10. Committed

You should act as if you owned the whole process, as if you where an entrepreneur, who not only thinks about delivering a solution as-is but to fulfill a gap in the market and the client's needs.
Such an attitude will make you more synchronized with what the business sponsor needs and what the final user wants, you won't lost the track of why you are doing this project in the first place.

11. Thinking (and communicating) precisely

Attention to detail and ability to break things down into smallest detail - create Work and Risk Breakdown Structures (WBS, RBS) to have smaller manageable parts in the project is crucial.
Not only for handling and managing the project, but also to be able to communicate any issues and escalate them to the stakeholders.

skills mathematical mind

12. Creative

Managing changes, being forced to constantly look for solutions to different problems which occur on the project, DPMs have to be creative and open-minded, always trying to connect the dots.

skills creative individual

13. With a positive outlook

Yes, as a DPM you should have that as well. Remember that you’re here to keep up the morale in the team and motivate people to action. You are also the main point of contact for everyone in the project, so stay positive and focused on the projects’ goals.

skills empathy
Deliver and keep everyone happy 🙂

Besides the character traits of a digital project manager, the technical skills are also important. So I've put up a list of some good-to-have skills for a DPM, who want to stay confident while managing digital projects. 

Technical knowledge good to have for a DPM

Here are some of the things you should understand as a digital project manager:

  • Copywriting, content writing and editing
  • HTML / CSS / JavaScript general knowledge
  • FTP (file transfer protocols) and cloud storage services
  • Reporting & Analytics
  • IT Systems Architecture - 
  • CMS (Content Management Systems) - e.g. WordPress, Drupal, Joomla
  • SEO (Search Engine Optimization)
  • Social Media - Facebook, YouTube, Twitter, LinkedIN, Pinterest, Google+, ... (here's a list of the Top15)
  • Presentation software - Keynote / PowerPoint, Prezi, etc.
  • Simple photo editing - maybe not advanced Photoshop, but something like Gimp or Paint.NET
  • Understanding of formal PM methodologies - e.g. Prince2, PMI (see here for the Top10 in 2015)
  • Knowledge of technical aspects of the business a DPM works in.
  • Knowledge of modern technologies and emerging platforms - terms like SaaS, IaaS, Meteor, AngularJS, PHP, Ruby, ... should ring a bell.
    Here's a nice list of 35 terms you should know and understand as a DPM (or a digital start-up entrepreneur).

So... let me know - What do you think?

Would you add something to the pack, or maybe you'd remove a few lines?

I'd appreciate if you'd write something in the comments below. Also if you liked this post, please share in the social-media - the easiest way to do that is to click one of the buttons below.

Hope to stay in touch with you.

What Is Digital Project Management or #DPM?

digital project management background

So what really is Digital Project Management or #DPM as I like to refer to it (and use this hashtag on Twitter)?

What is Project Management?

Project management itself is a controlled and very often standarized approach (with its principles, processes, techniques) aimed at delivering expected outcomes: physical or non-physical products or services delivered on time, within agreed cost margins (budget), with a defined quality and within a scope agreed upon with the client or project sponsor.

Projects are a mean to introduce change into organizations and as such they are not the business-as-usual approach.

Digital Projects and Digital Project Managers

Digital Project Managers often called Website Project Developers or even Web Project Coordinators are specialized managers who deliver projects in the digital environment.

Digital Project Development Ireneusz Krajewski

Digital Project Development - Elements & Processes

Among most common digital projects we distinguish projects and products such as:

  • website development and design, which includes user interface (UI) and user experience design (UX);
  • e-commerce, web-store design, interactive user journey analysis;
  • multi-channel marketing;
  • e-mail marketing campaign design;
  • content management and optimization, copywriting;
  • mobile apps development and responsive design, application functionality;
  • social media management - campaigns and marketing in social channels;
  • SEM (Search Engine Metrics) and SEO (Search Engine Optimization).
OK, so why is this Digital Project Management term used so occasionally?

Why is Digital Project Management term so confusing? Is it the lack of standards? #DPM

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A word about DPM Approaches and Methodologies

Digital Project approaches are still not standarized nor well documented. It's probably because the digital project environment is so dynamic and prone to changes. Also the set of projects I have listed above is so complex and varied that it's difficult to put them all in one single "bag", unless you want to use a very universal process description.

So what standards could be applied?

There is one general framework, a conceptual model called the Software Development LifeCycle (SDLC) which is used to describe the stages involved in an information software development.

The SDLC process can be stripped down to 8 key phases, which are:

  • ​Planning,
  • Requirements definition,
  • Design
  • Development
  • Testing
  • Implementation
  • Operation and maintenance phase,
  • Disposition.

The figure below from Wikia describes all the phases.

8 Key Phases of the SDLC Process (source: Supremesoft).

8 Key Phases of the SDLC Process (source: Supremesoft).

Moving further, a digital project manager can choose one of two main approaches: waterfall or agile.


This is a more traditional approach where one builds a final solution sequentially, phase by phase, The phases can be seen as flowing steadily downwards like a waterfall., hence its name.


A more adaptive approach where the final result is achieved by constant iteration phases during which the requirements and solutions evolve as a result of collaboration between self-organizing, cross-functional teams.

I'd say that on top of that there are universal methodologies such as Prince2 or PMI (PMBOK). 
If one wants to choose a complex methodology to manage a digital project, they should remember that these should be tailored to the projects' size and complexity, otherwise more effort will be put in sustaining a work system and the less value gained from it.

So what's next?

That's pretty much about it for today. Digital Project Management is still a quite fresh domain and on my blog I will share with you some frameworks and propose techniques and tools which shall make a life of a DPM easier and more "aligned" and focused on the achivement of the projects' final goal.
I'll also cover more of the various methodologies and try to answer the question - How to adapt them to the needs of digital project management? 

So let's stay in touch and if you liked this post, please feel free to share it in social media and leave a comment below.